WEEKLY NEWSLETTER

The Ascend Letter

Macros and Planning — in your inbox every week.

Start With Why?

Christian Cardoso, CFP®
Christian Cardoso, CFP® | October 25, 2026

Yesterday I was at a birthday party for a friend of mine and found myself talking with a kid about what he should do with his savings right now. The young kid was wondering if he should buy a home or invest the money…

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How Should I Be Saving?

Christian Cardoso, CFP®
Christian Cardoso, CFP® | October 18, 2026

Most people know they should be saving. The paycheck comes in, the bills get paid, and whatever survives the month gets pushed into a savings account or an investment. Save what's left over. For most households, that's the whole…

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Gone to the Mountains

Christian Cardoso, CFP®
Christian Cardoso, CFP® | October 8, 2026

I was raised by a free spirited adventurous mother. While I usually attribute my athleticism to my father, I think my mother doesn't get enough credit for playing her part. I mean, she used to sew up the middle of her dress at…

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Tax Planning Is Planning

Christian Cardoso, CFP®
Christian Cardoso, CFP® | Week of September 27 – October 3, 2026

It is officially spooky season. Crazy how fast the year has gone by. My wife and I already put up Halloween decorations and are getting the Christmas decorations ready. In our house, Halloween stays up until October 31st.…

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Every Dollar Needs a Job

Christian Cardoso, CFP®
Christian Cardoso, CFP® | Week of September 20 – 26, 2026

Over the years I have worked with every kind of client. From kids just getting started with investing, all the way to people in their 70s and 80s finishing their estate documents to pass their wealth to family. And across that…

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Controllables and Uncontrollables

Christian Cardoso, CFP®
Christian Cardoso, CFP® | Week of September 13 – 19, 2026

I have been in Colorado visiting family the last couple of days. While I was here I sat down with my brother, who owns a dental practice. Those conversations reinforced something I already believe. Planning is a must for business…

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Building for Everyone but Yourself

Christian Cardoso, CFP®
Christian Cardoso, CFP® | Week of September 6 – 12, 2026

Working with young entrepreneurs is one of the most fascinating parts of my job. I get to be surrounded by deeply motivated people who are pouring everything they have into a purpose bigger than themselves. They spend every…

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Concentration vs Diversification

Christian Cardoso, CFP®
Christian Cardoso, CFP® | Week of August 30 – September 5, 2026

If you had invested in the S&P 500 in 2000 and held all the way to 2013, your return would have been roughly 3% a year. Adjusted for inflation, closer to 1%. Thirteen years, and your money essentially went nowhere, even though…

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A Business Owner's Advantage? Optionality

Christian Cardoso, CFP®
Christian Cardoso, CFP® | Week of August 23 – 29, 2026

When it comes to working with business owners, most advisors fall short for one reason. They pour all their attention into the owner's personal wealth and overlook the thing that actually creates it. The business.

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A Plan Removes Emotion

Christian Cardoso, CFP®
Christian Cardoso, CFP® | Week of August 16 – 22, 2026

A few weeks back I met with a prospect who wanted to invest in Bitcoin, and he planned to do it using MicroStrategy (MSTR) as his proxy. I had already been tracking MSTR closely but he was hesitant to deploy his money into the…

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Failing to Prepare or Preparing to Fail?

Christian Cardoso, CFP®
Christian Cardoso, CFP® | Week of August 9 – 15, 2026

Ask the fittest person at your gym what they are eating tomorrow. They will not guess. They will tell you exactly, every meal, down to the weight of each item.

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Escape the Matrix

Christian Cardoso, CFP®
Christian Cardoso, CFP® | Week of August 2 – 8, 2026

Social media algorithms are funny. Now that I operate independently, my whole feed is financial firms selling me something or competitors working the same space. I recently saw an ad for a free seminar for retirees and people…

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For the Love of Real Estate

Christian Cardoso, CFP®
Christian Cardoso, CFP® | Week of July 26 – August 1, 2026

Americans love real estate. It is the one investment everybody feels they understand. You can see it, touch it, live inside it. On the surface, it has been a beautiful ride. Buy a home back in 2011 and you are sitting on a gain…

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The Coffee Isn't the Problem

Christian Cardoso, CFP®
Christian Cardoso, CFP® | Week of July 19 – 25, 2026

I read a story recently that stuck with me. A client sat down with a financial planner and asked how to save more and budget better. The planner's big advice? Cut out the morning coffee. Five dollars a day. About $1,800 a year.

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In Memory of Eli

Christian Cardoso, CFP®
Christian Cardoso, CFP® | Week of July 12 – 18, 2026

This last week I attended the funeral of a dear friend. Eli was 23. He inspired me with his work ethic, and he did the same for hundreds of others. A beloved son, brother, uncle, friend, and a leader to many.

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Permission to Spend

Christian Cardoso, CFP®
Christian Cardoso, CFP® | Week of July 5 – 11, 2026

The hardest part of my job has nothing to do with picking investments. It is sitting across from someone who spent forty years saving every dollar they could, and telling them it is finally okay to spend some of it.

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The "Diversified" Illusion

Christian Cardoso, CFP®
Christian Cardoso, CFP® | Week of June 28 – July 4, 2026

Here's a stat worth sitting with: just 10 companies make up over a third of the S&P 500. AI-related names alone are close to half the index.

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